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STARBUCKS CASE STUDY

Fall. Fashion. Frappuccino. Or at least it used to be...

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What if you could target Starbucks millennial consumers not just at the beginning of each season, but in the middle of each minor inconvenience?

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Millennials have an odd way with humor - one that, in a world filled with fear and anxiety, places a deadpan importance on the inconsequential. It is both humor and horror, cynicism and satire, a self referential twist to deal with reality.

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