HALE BLACK CULTURAL CENTER
Tasked with designing a poster for an initiative on Ohio State's campus, I selected the Hale Black Cultural Center, the epicenter of social, cultural, and educational purpose on Ohio State's campus for issues of race, politics, and art.
Poster Inspiration and Mood Board
I found connections between Hale and the iconography of Pan-Africanism, a connection that guided my design process and influenced the brand identity.
Ideation
Final Product and Hypothetical Campus Activation
The bold lines are vibrant, geometric, angular, but taken as a whole create an abstraction of Africa.
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Independent but unified. Collective but individual.
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My research indicated many students ignore the Hale Black Cultural Center. This may be in part due to Center not being a centralized entity on Ohio State's campus: Hale lacks the external indicators to be seen.​ So I put the posters on the outside of the building, made business cards to be handed out during school tours, and envisioned a print-campaign across campus titled "The Collective Campaign by Hale Black Cultural Center.
